Managed social media for small businesses
Editorial plan, production, client approval and publishing on 2 channels, with the monthly cycle described in the method.
Who signs this
Marco Dibenedetto, owner of Social Web Automation.
Social Web Automation is my sole trader business, based in Cermenate in the province of Como, Italy. I sign the Journal articles myself and I answer for the choices that end up in client projects: what gets produced, what stays out and what is never automated.
How I work
One person in front of the client, specialists behind.
Strategy, direction and responsibility stay with me. Filming, development and legal matters go through selected professionals: the AI Act and GDPR consulting is delivered by Studio Legale BCS, with Avv. Vincenzo Sapone, a Cassation lawyer. What I write here does not replace legal advice.
SEO and GEO
Structure, intents, entities and structured data, so that a page is understandable to a search engine and quotable by an AI answer system.
Phone assistants and client recovery
Configuring the phone answering and the WhatsApp recalls, with the rules written by the client before activation.
Process automation
Connecting management software, forms and existing records, to remove the steps where the same data is retyped several times.
Transparency in the use of AI
What is produced with AI assistance, who answers for the choices and what is never automated. Legal matters go through the qualified partner.
Websites and e-commerce
Landing pages, company websites and online shops, with the basic technical SEO and ownership passing to the client after 12 months of the fee.
What I do not promise
The four sentences you will never find here.
“I will get you to page one”
No supplier controls Google’s algorithm or that of an AI answer system. The work is on structure, quality and clarity: the position is decided by somebody else.
“I guarantee you X appointments”
Prospecting delivers verified companies with sources and priorities. The commercial contact is yours to make, and the market answers as it pleases.
“Artificial intelligence will handle it”
AI speeds up analysis and production. Direction, checking and approval before publication remain decisions made by a person.
“We will discuss the price later”
Entry prices are public on the services page. The areas without a published price are declared as “on request”, not left blank.
Journal
The articles I have written.
7 pieces published in English, all signed and dated.
Social media management for small businesses: what it covers and what it costs
· 7 min read
SEO and GEO: the differences, and how to be found by AI search too
· 7 min read
Social media editorial plan for small businesses: method, structure and a worked example
· 6 min read
Missed calls and an empty diary: two different problems, two different fixes
· 8 min read
The AI Act: what it actually means for a small business
· 9 min read
Video for social: what changes with professional equipment
· 8 min read
B2B prospecting: how to build a list that actually works
· 8 min read
Company details
Who you sign the contract with.
Social Web Automation di Marco Dibenedetto
Registered office: Via Giuseppe Verdi 2B, 22072 Cermenate (CO), Italy
03786790133
It is the identifier that tells this business apart from others with a similar name. For formal communication there is the certified address: dibenedetto.80@pec.it.
Let us talk
Tell me how you work today.
From there it becomes clear which area is worth touching first, and which ones you can leave alone.