SWA Journal
Social, websites and AI: guides for your business.
What the services cost, what they cover and how to choose the ones that are useful to your business. With examples and answers to the questions clients actually ask.
7 articles published
B2B prospecting: how to build a list that actually works
Why bought databases do not work, how to define your ideal client, which public signals to verify, and what the GDPR says about B2B contact.
Archive
Ideas to apply, not only to read.
Video for social: what changes with professional equipment
Where the quality of a business video is really lost: light, audio and stability matter more than the camera. Why it pays to shoot in blocks, not one at a time.
The AI Act: what it actually means for a small business
Which AI Act obligations apply to a small business, the difference between developing and using AI, the deadlines, and the staff training already in force.
Missed calls and an empty diary: two different problems, two different fixes
Why a missed call is almost always a missed appointment, how to bring back clients who stop coming, and what to check before automating the phone.
Social media editorial plan for small businesses: method, structure and a worked example
How to build an editorial plan that holds for a whole month: recurring themes, formats, how much material to gather and who approves before anything is published.
SEO and GEO: the differences, and how to be found by AI search too
SEO and GEO are not the same thing: one works on being found in a list, the other on being understood and quoted by AI answer systems.
Social media management for small businesses: what it covers and what it costs
What managed social media actually covers for a small business, what it costs per month and how content is counted per channel, with no promises of results.
From reading to doing
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