SWASocial Web Automation
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Managed social media for SMEs and professionalsSomeone who thinks, writes and publishes your social media for you.

Managed social media starts at €490 per month and covers 2 profiles, from planning what goes out to scheduled publication. You read and say yes; the production work stays with us.

What goes out every weekOn the Presence plan that is 4 times a week per profile on average: posts, carousels and Reels already written, edited and scheduled. On Growth it becomes 6, and every month an article written for people searching on Google.
How the profile is recognisedThe way of writing and the visual line are decided once at the start, across the 2 profiles, and stay the same on every piece after that. Someone scrolling recognises the business before reading the name above the post.
What you stop doingThe time you get back is what you spend today inventing the evening post, hunting for the right photo and remembering to publish on 2 profiles. Over 12 months that is 384 pieces on the Presence plan you no longer have to think about.

Included work

From the first audit to the last post of the month.

The fee covers the people who think, write, design and publish the content. Paid advertising, replying to comments and messages, and filming on site stay outside: they have their own prices.

01

What we look at before starting

The kick-off audit reads the offer, the audience and the profiles already running, and it is included in the fee from €490 per month: we fix images, descriptions and contact details on the 2 channels. On Growth we also look at what competitors publish.

02

How the calendar is built

The editorial plan is the list of what goes out and when, closed before the month begins: recurring formats, seasonal topics and dates already assigned across the next 30 days. You see it all in advance, not the evening before.

03

Who writes and who designs

Production is copy and design together: 12 posts or carousels and 4 Reels per profile every month on Presence, rising to 18 and 6 on Growth, the €990 per month plan. Editing the short videos is already included.

04

How it adapts to each channel

Adaptation is the step where the same content changes size, framing and copy for the channel it goes out on, because on the 2 profiles a carousel and a Reel are not watched the same way. The identical file is never published twice.

05

When an offer gets a push

An organic campaign is 1 block a month where several pieces carry the same offer or service across both profiles. The budget paid to the platforms is €0: it works with normal publishing only.

06

What the report says

The report is the end-of-month summary of what went out and how it did, read together on a 30-minute call on Presence and 45 minutes on Growth. From there you decide what to keep and what to change next month.

Method

How Social media management works, step by step

  1. 01

    What we collect at the start

    The kick-off is the session where we collect services, prices, photos, materials and the phrases you never want to read on your 2 profiles. One meeting is enough: we write the rest and you correct anything that does not sound like you.

  2. 02

    When you see the calendar

    The first month’s calendar is ready before the month begins, with dates, formats and topics already assigned to the 2 channels. You read it calmly, remove what does not convince you, and only then does production start.

  3. 03

    How it gets produced

    Production is the block where copy is written, graphics are designed and short videos for the 2 profiles are edited, all inside the fee of the active plan. Every piece lands on your dashboard before it goes out.

  4. 04

    When it goes out, and who checks

    Publication is scheduled on the 2 profiles on the days and times set in the plan, and it starts only after your yes. If something fails to go out for a technical reason we notice it and put it back in the queue.

How this fits the SWA method

FAQ

Social media management: the questions we get before we start

How many social channels are included?

Both plans cover 2 social channels run from a single calendar. What changes is volume: Presence produces 16 pieces a month for each channel, up to 32 published, while Growth produces 24 per channel, up to 48, plus one SEO + GEO article. Channels are chosen on the audience and on your ability to produce useful material, not to be present everywhere: two channels looked after beat four abandoned ones.

What does managed social media cost per month?

Presence is €490 per month and Growth €990 per month, VAT excluded, with setup included in both. The difference is volume and monthly creative direction: Growth adds an article, competitor analysis, the advanced report and a 45-minute strategy call instead of 30. There are no hidden activation costs, and renewal is monthly.

Do I have to prepare the content?

No. Editorial plan, copy, graphics, carousels and short videos are produced by us according to the active plan. What you provide is the real information — services, prices, materials, approvals — and a look at the content before it goes out. If you already have photos or video we use them; if you do not, filming on site is a separate service that adds to the plan.

Is content published automatically?

No, never. Every piece passes an approval before reaching a channel, and approving is not publishing: sending is a second, explicit command. You see the content in the channel’s real format, with its date, and you can request the revisions the plan includes. Eight steps of our chain stop until a person decides.

How many revisions are included?

The Presence plan includes 2 revisions per piece, and Growth inherits them along with everything else. Revisions are requested from the portal, where every request stays recorded with its date: they do not get lost in a chain of emails. Beyond that number changes are agreed, and no work outside the plan generates a cost without your go-ahead.

Is managing comments and messages included?

No, not in the two list plans. Handling comments and direct messages requires response times and responsibilities that have to be agreed, so it falls under a custom configuration. The standard plans cover production, approval, publication and the report: what goes out is ours, what comes back stays yours.

Are paid campaigns included?

No. Presence and Growth are organic-only plans: no advertising budget is included and none is spent in your name. Campaigns fall under a custom configuration, where the management is agreed and the budget paid to the platform stays separate from the fee and under your control, on your own account.

What stays mine if I stop?

The content produced, the materials you provided and the social accounts, which were always yours: we never register profiles in our own name. Renewal is monthly and cancellation follows the terms, with no hidden minimum duration. What you buy is the work, not a tool that keeps you tied.

Next step

Is social media management right for you?

A first assessment clarifies priorities, activities, responsibilities and costs.